Do you need to grow and improve your article marketing strategies? Let me show you how.

1. Don’t be just another faceless marketer and include your most friendly-looking picture on your resource box or on your author’s page. Based on researches, people are more comfortable in reading articles when they can associate a face on author’s information. It makes the communication a lot more human and genuine.

2. Write more. The idea behind submitting your articles online is to create inbound links for your website. The more articles you submit, the more quality inbound links you can obtain. These could bring you huge traffic, increased sales leads, and better page ranking.

3. Make sure that all the links in your resource box are working. Too many times, publishers have to reject articles because of broken links. To avoid that from happening, make it a habit to use the preview feature of article submission sites to make sure that your links have the ability to take your readers to your website.

4. Use anchor texts. Hyperlink your keywords instead of using absolute URLs in your resource box. Studies show that these are more effective as they appeal to the senses of online users.

5. Publish your articles. Widely distribute your articles to better connect to your target readers. Post them on article submissions sites, on your website, blog, or on forums. You can also use them as content for your ezine or compile them to create an ebook.

6. Avoid using offbeat acronyms or terms that are rather difficult to understand. To easily get your message across, make sure that every word you put on your content are simple enough to be understood even by average online users.

7. Proofread. Safeguard your online credibility and professional image by checking all your articles before you post them online. Simple grammar, spelling, and factual error may potentially annoy your readers.

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