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Profitable Product Funnel Creation - 4 Hidden Secrets to Improve Your Product Funnel
Filed Under (product creation tips) by Roy Sutanto on 17-06-2008
Creating a series of products that is highly targeted and focused on one niche is one of the secrets in order to succeed online. As an entrepreneur, you must have the ability to address the ever-changing and varying needs of your potential clients not only to maximize your profit per client but also to promote customer trust and loyalty.
Here are the 4 effective secrets to jumpstart your product funnel creation:
1. Expand your email marketing list. This is the first step that you need to take in order to ensure the success of your product funnel creation. Using various lead generation techniques, convince as many potential clients to subscribe to your mailing list. This is to make it easier for you to get in touch with them whenever you are running a promotion or simply sending valuable newsletters.
2. On the first level of your funnel, offer your potential clients with low-end product that represents low risk but high potential return. Your first offering will give your clients a chance to get to know you more as an information provider. Thus, it is crucial that you satisfy a lot of people in this part so you can move some of them on the next level of your funnel.
3. Learn how to up sell your higher-priced items. Once your customers bought your low-end product, they instantly become a candidate for your middle-end product. Know how to build up your next offering by highlighting its features and benefits and stressing how much more information it contains compare to the low-end product. Be very convincing without sounding too pushy to avoid annoying your clients.
4. Offer more products. Instead of offering a $30 low-end product, $100 middle-end product, and $12,000 high-end product, offer your clients more products in between your low-end and high-end offerings so they will not notice the major price difference. A profitable product funnel looks like this:
- $10 research study, special report, or special issue of a newsletter
- $20-90 ebook that contains information suitable for beginners
- $100-200 CD series or individual training videos that will educate your clients about step by step guides on how they can perform certain tasks on their own
- $300-500 8-hour seminar or workshop
- $600 -$1,000 advanced coaching programs, one-on-one coaching, and intensive workshop
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