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Some Quick Notes on CopyWriting
Filed Under (copywriting) by Roy Sutanto on 13-10-2007
I am just going to be brutally honest with you right off the bat here – if you are just getting started online, your time is far better spent learning how to generate traffic, build a list, and create great products, than try to learn to write good copy.
Until you can afford $500 - $10,000 for someone to write good copy for you – use a sales page template.
Also, no matter how good the copy – tweaking it as a result of testing will usually improve the conversion rates.
No matter how good someone is writing copy – they simply do not know everything that goes on in every prospects’ mind – and depending on the source of your traffic, even that can vary from time to time.
So you simply have to test and track everything that you do – and especially with copywriting.
Do not think that you can learn it in a hurry – just to try to save a few bucks.
Imagine the difference in revenue on 1000 visitors if your sales page is 2% instead of 1% or even less.
Imagine your product is $50. That is the difference between 10 sales and 20 sales – which, at $50, is a $500 difference.
Invest in software, or, better yet, invest in a copywriter.
Then, use testing software (split testing or multivariate) to determine what you can change to improve things. Also, use something like glyphius to good headlines.
Keep in mind, if you want to make big money online - $100,000 or more – you are going to have to spend some money on software and education. If you leverage yourself correctly, you can do it on the low end – but don’t think you are going to ‘get rich quick’ online – that is all one big lie.
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